Tuesday, August 17, 2010

Book Review: "Mastering Customer Value Management" by R. Kordupleski

1 Star (Out of 5)

The following is a book review of "Mastering Customer Value Management" by Ray Kordupleski. The book was first published in 2003 by Pinnaflex Educational Resources, Inc.

The methodologies advocated in this book are for managers who don't mind shooting from the hip and living dangerously. This can be the only fair assessment as the author does not cite a single reference (although there are many authors in this field and the domain is not new), the methodologies are developed based on what I call "farmer math", and the supporting logic for the methodologies is fraught with logical errors, fallacies and oversimplifying assumptions. This book was written for clients as a marketing tool, was not peer reviewed by people knowledgeable in the field, and was printed by an unreputable publisher (visit their website at www.pinnaflex.com and you'll find a website selling storage sheds!).

If you're thinking about purchasing this book, don't! There are many out there that are clearly written and have methodologies that won't get you into trouble.

No comments:

Post a Comment